Jason has been involved with the field of IT for 30 years now, starting at the tender age of 9 when he learned to program at school on the Commodore PET. He wrote his first commercial computer game on the Commodore Vic20 at only 13 and then moved onto the CBM64; by the age of 17 he had 6 published games across all home computer formats. Since that early entrepreneurial success, Jason has gone on to own and run several successful businesses.

In 1997, in a departure from his normal IT background, Jason opened a large, 150 seat franchised American Diner in Brighton. It became quickly apparent that the franchisor’s own systems were very weak, causing considerable stress and creating a huge workload.

To remedy this, Jason spent the next 12 months studying and rebuilding every process from the ground up. Only the franchised food menu was left intact!

By the end of that 12 months, Jason had systemised himself out of the business (with a solid management team of 5 taking the day-to-day burden) and piloted the store to consistently place in the top 3 out of 60 national stores.

On hearing of his success, other franchisees began talking to Jason for advice on how they could achieve the same for themselves, as many of them were working 80+ hour weeks, and it was here that Jason suddenly found himself drawn into the world of business consultancy.

Over the following decade, Jason developed and honed his skills in a variety of IT, project management, training, coaching and consultancy roles.

In 2004, he founded Evolve Coaching Ltd and also became an official Action International Business Coach, adding more breadth to his already wide range of business skills. He also spent several years working with the IT training industry leaders of the day, Computeach and Advent. During this period he met Bob Gray, who later became a key business partner in Evolve Coaching Ltd.

Over the last five years, Jason has specialised more and more towards E-Commerce, web based marketing and the IT training fields. His passion for building and executing integrated IT sales & marketing systems, along with his thirst for knowledge, has already made him a sought after SEO/SEM (Search Engine Optimisation & Marketing) and E-Commerce expert.

Jason also heads up the IT training company ‘LearningLolly’, which has established itself as a market leader in terms of training quality, ethical student advice and careers consulting.

The LearningLolly main company site gets over half a million visitors per year, and they have many other specialist information sites on top of this which account for hundreds of thousands more. Much of this is achieved without any traditional 'paid' advertising, and the results are still growing exponentially - largely due to Jason’s considerable online marketing efforts.

Jason is also a widely published, quoted and respected on-line author of IT & SEO related articles. He is very active on many of the leading industry forums, and is considered the 'go-to guy' by many business owners when it comes to online marketing:

He explains, “Most business owners simply aren’t aware that there are so many different and better ways of doing what they do. Not because they don’t know their businesses (they are often master technicians of their trade,) but because they haven’t had the opportunity to see for themselves how others have developed the game of business itself: The game of marketing, sales, customer retention, team building and systemisation. When you add automated IT & Web systems along with the sales and marketing possibilities created by the internet into that equation, then you quickly open up a vast sea of opportunity for any business to develop further and faster than they often thought possible.” Jason can be contacted via the EvolveSem website.

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